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Number 1 (Australia) is the leading full-service national distributor of superior natural pet products.

At Number 1 (Australia), we have a strong commitment to quality and origin. Our priority is to provide your pet with the safest, healthiest natural products available, all sourced locally from Australia and New Zealand.

We are proud ambassadors of our carefully selected brands, which we have vetted to ensure they are 100% trustworthy. Our lineup includes ZIWI Peak, which we have helped grow from a little-known niche brand to a popular product in pet channels in less than a decade. We also offer newer brands such as Shy Tiger, HempPet, The Paw Grocer, ONE (with everything!), Bell & Bone, and more. We continue to expand and improve our offerings to meet the needs of the pet market.


We cater to pet specialty retailers, as well as pet professionals like puppy schools, groomers, and pet behaviourists. We have also seen an increase in demand from vets who are responding to their customer's requests for natural solutions. Additionally, food retailers are seeking to cater to pet owners who want healthy, high-end food and treats for their pets.


We began as an independent local pet store, where we started by listening to our customers' feedback and stories about their pets' health, special needs, diets, and behaviours. We care deeply and source the best products to meet their needs. Our DNA is to understand the hot spots for pet people, and we love seeing their joy and excitement when the products they try make a positive impact on their pet's life.

We strive to be an extension of our brands by operating as trusted partners and providing top-quality services to the market. We achieve this by employing a national team of the best people in logistics, sales, marketing, business development, and training, along with knowledgeable product advisors and dedicated customer service staff.

Our focus on curating a portfolio of superior products is ongoing, as is our commitment to growing and developing our diverse and caring team.

Meet Our Vet Team


Dr. Caroline Hoetzer

BVet Biol/DVM, GradDipVetAc, LLB (Hons), BA

Certified Fear Free



Dr Caroline is part of a holistic vet practice in Newcastle (Holistic Vets Newcastle), and provides consulting services to Number 1 in the areas of education, training, resource development and generally providing veterinary and nutritional advice to the Number 1 team.


Amber Frankland

Diploma of Animal Technology

(Applied Science) (Box Hill TAFE)

ROLE: Nutritional Training & Veterinary Support Team


Amber is a former vet nurse based in Melbourne.  Amber has been working for Number 1 for more than three years providing support to veterinary clinics, assisting with vet inquiries, and providing in-house training to vet clinics about Number 1 brands and products.


Alice Clydsdale

B.A.Sc. (Veterinary Technology),

Cert III (Animal Studies)

ROLE: National Nutritional Advisor/Veterinary Support team


Alice is a veterinary technologist based in Brisbane. She has an avid interest in animal health and is passionate about education within the pet food industry. She also has experience in formulating both commercial and personalised diet plans for cats and dogs in accordance with both AAFCO and NRC guidelines.

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