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Terry Horsfall and Alan Keyes ignited their passion for ZIWI and outstanding pet nutrition by running a very successful Bondi petstore, Bowhouse, from 2007 to 2013. In 2013, after relocating to NSW’s South Coast and closing the doors of Bowhouse, the company now known as Number 1 (Australia) Pty Ltd was established. with a focus on niche high quality brands for canine/feline consumption.

Our core brand ZIWI Peak has grown from a niche brand into being almost ubiquitous. Number 1 has expanded to distribute the Australian and New Zealand brands HempPet, Bell & Bone, WAG, Beasty, One for Everything, and Healthy Everyday Pets.


At Number 1, we have a dedicated Veterinary Operations team, with team members who have worked in the veterinary field. This team is here to provide support and advice to your clinic about the products and services we offer. 


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Dr. Caroline Hoetzer

BVet Biol/DVM, GradDipVetAc, LLB (Hons), BA

Certified Fear Free

Role: Veterinary Consultant

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Amber Frankland

Diploma of Animal Technology (Applied Science) (Box Hill TAFE)


Role: Nutritional Training & Veterinary Support Team

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Alice Clydsdale

B.A.Sc. (Veterinary Technology), Cert III (Animal Studies)

Role: National Nutritional Advisor/Veterinary Support team

Dr Caroline is part of a holistic vet practice in Newcastle (Holistic Vets Newcastle), and provides consulting services to Number 1 in the areas of education, training, resource development and generally providing veterinary and nutritional advice to the Number 1 team.

Amber is a former vet nurse based in Melbourne.  Amber has been working for Number 1 for more than three years providing support to veterinary clinics, assisting with vet inquiries, and providing in-house training to vet clinics about Number 1 brands and products.

Alice is a veterinary technologist based in Brisbane. She has an avid interest in animal health and is passionate about education within the pet food industry. She also has experience in formulating both commercial and personalised diet plans for cats and dogs in accordance with both AAFCO and NRC guidelines.

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